J. Jill stores are known for their laid-back, classic, and sophisticated style, with a focus on comfortable yet stylish clothing for women. The brand offers a wide range of casual and semi-formal apparel, including tops, dresses, pants, jackets, and accessories.
Wood, stone, and other natural materials are used in the store's fixtures and displays, contributing to a rustic, earthy atmosphere. The use of light woods or neutral-colored furnishings creates a warm, inviting vibe that reflects the brand’s focus on nature-inspired clothing.